To be the pioneering leader in manufacturing of eco-freindly biomass materials products, mattresses products and focusing on value optimisation for all stakeholders & shareholders.
Mission
1. Optimising value-creation for all stakeholders: wealth creation & enhancement for shareholders, value-for-money for customers, mutual beneficial & growth for suppliers.
2. Cultivating corporate culture that embrace positive & open-minded thinking, team-orientation, mutual respect and continuing professional & knowledge development.
3. Maintaining production integrity at all times providing customers only with products of finest quality.
4. Creating working environment conductive to learning & innovation.
5. Promoting effective communication with open-mindedness, both internally & externally.
Philosophy and Corporate Culture
1. Challenge and problem solving.
2. Change and continuously improve.
3. Customer satisfaction.
4. Good leadership.
5. Honestly, integrity, ethic and professional.
6. Listern and appreciate.
7. Maximise resources and quality.
Vision
To be Malaysia’s leading sustainable biomass company, delivering excellence and sustenance to promote a greener world by harnessing the full potential of biomass resources.
Mission
To create a more sustainable future for our stakeholders by utilising our self-sustaining waste-to-energy biomass facility, promoting green energy and sustainable waste practices in our transition towards a Net Zero waste world.